Yes "The Long Tail" is one of those buzz-phrases I have heard time and time again in the past couple of years. The same is true of churches, where we are already seeing more but smaller churches that seek to appeal not to everyone but to a particular group.
In my ongoing pursuits to catch up with books that have been sitting on the New York Times list of bestsellers and to better under the culture we live in, I decided to read the book that seems to do the best and most thorough job of explaining this phenomenon.
Principally, Wallace seems to be an apologist for Indian removal policy, which severely affects the tone of his writing. Long Tail Probability Distribution The long tail of a distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and distribution costs.
We do not have to look far to find evidence of The Long Tail within the church.
The chief of these was thinking about the concept of "a market of infinite choice. While culture may tempt us to gravitate towards those who share our interests and passions, the Bible directs us to those who share our faith, no matter what happens to interest them.
Across the board, sales of bestsellers have slumped by as much as 25 per cent, threatening the basic economics of traditional book and music stores.
Wallace organizes his narrative of the removal in four sections: He gives an example of online music retailer Rhapsody, describing its demand curve which has a huge appeal for the top tracks, trailing off quickly for less popular ones.
Wallace also takes the approach in this writing that Native Americans were the victims of greedy and deceptive white people. They seek to sell high volume of a small number of titles.
Where most brick and mortar companies have, my necessity, had to focus on selling only the few products that are bestsellers the green portion of the graphInternet-based retailers have been able to offer The long tail book review staggering variety the yellow portion. Think, for example, about the variety of Bibles available to us.
The Long Tail describes the business model prevalent in many Internet-based companies such as Amazon, eBay and Netflix.
However, Wallace does incorporate this range of ideas to provide a synthesis of anthropology and history in his analysis of Jacksonian era U. These arguments asserting the advanced nature of North American Native American cultures play directly into the same hierarchy that Wallace condemns 19th century ethnographers for applying to Native Americans.
One would think that Wallace would take the more post-modern approach that the North American indigenous cultures are anthropologically valuable in their own right, rather than spending a full chapter applying a questionable hierarchy to them in his lengthy explanation of the advanced state of the Native American peoples.
The book is mainly aimed at connecting the younger graduate section of the United States. The challenge of filtering is to be able to tell one from other. These goods can return a profit through reduced marketing and distribution costs.
The best example to this is our personal computers, which has everything from printing press to the film and music studios in the hands of anyone of us. The author entails that from purely virtual retailers such as eBay to the online side of traditional retailing, the virtues of unlimited shelf space, abundant information and smart ways to find what we want, long tail markets are practically everywhere we look.
Anderson argues that these goods could increase in profitability because consumers are navigating away from mainstream markets. On double-paged spreads with crisp white backgrounds, the reader is shown a group of five similar body parts--noses, ears, tails, feet, and mouths--and asked to guess which animal each belongs to.
As these companies offer more and more, they found that demand actually followed supply. Continue reading Show less Is it any good. This can take the form of any recommendations along with word-of-mouth, from blogs to customer reviews.
I read this book not only to understand this phenomenon, but to think about how it impacts Christians. This theory is supported by the growing number of online marketplaces that alleviate the competition for shelf space and allow an unmeasurable number of products to be sold, specifically through the internet.
EBay needs special mention which has not only captured the old market overcoming limitations of geography and scale but also discovered an entirely new market as well. The Future of a Radical Price examines the advantages of a strategy where products and services are initially given to customers for free, and how businesses can profit more in the long run.
The author believes that lowering the costs to connect supply and demand would drastically change the entire market scenario which will lead to a qualitative change as well; the niches would shift demand further creating a positive feedback loop that will transform entire industries and the culture.
The Long Tail really is an interesting book and one that is very relevant to this culture. Just as Google is finding ways to tap the Long tail of advertising, Microsoft is extending the tail of video games into small and cheap games that we can download on its Xbox Live network.
The typical big box retailer, for example, stocks only a relatively small number of books and focuses on the books that will sell the greatest number. It is a non-zero sum game as unlimited shelf space is available. Not since the launch of Malcolm Gladwell's The Tipping Point has a book, now a buzz phrase, captured the imagination of so many cultural entrepreneurs worldwide.
Open source software projects such as Linux and Firefox are the long tail of programming talent. The Long Tail really is an interesting book and one that is very relevant to this culture. We now engage in a host of new consumer behaviors that are described with intentionally oxymoronic terms: Wallace frequently invokes inflammatory language in his descriptions, particularly in reference to white settlers.
But, due to factors like a democratization of the tools of warfare, an amplification of the damage caused by niche producers of warfare and the acceleration of word of mouth resulted in a Long Tail. The Long Tail Summary October 2, January 3, niklasgoeke Entrepreneurship & Business 1-Sentence-Summary: The Long Tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to.
Jul 30, · “The mass market is turning into a mass of niches,” Chris Anderson writes in “The Long Tail,” his best-selling new book on the economics of entertainment.
The winner of countless French crime-writing prizes, Lemaitre is far too canny to join the ranks of thriller authors who merely revel in disturbing details and gory crimes. Where another novel would have finished, Alex is just beginning, and the book moves from read-as-fast-as-you-can horror to an intricately plotted race to a dark truth.
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Demand, however, doesn't drop to zero. The products in the Long Tail are less popular in a mass sense, but still popular in a niche sense. What that means is that some businesses, like Amazon and Google, can make money not just on big hits, but by eating the Long Tail. They can live like a blue whale, growing fat by eating millions of tiny.
The Long Tail: Why the Future of Business is Selling Less of More [Chris Anderson] on olivierlile.com *FREE* shipping on qualifying offers. The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a /5().The long tail book review